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Privacy Policy

The Sellmyapple Privacy Statement

Effective Date 31/10/2022



The Sellmyapple has this privacy statement because we understand that it is important for you to know how we collect, store, use and share your personal information. By “Sellmyapple” we mean the following companies and their associated brands:

  • Sellmyapple

  • JHY holding ltd

In this statement we refer to Sellmyapple as “we”, “us”, “our” or “Group”.

By entering any of our stores, using our websites, mobile sites, apps, platforms, store Wi-Fi or services, participating in our database, promotions, or MarketClub membership programme, or interacting with our Customer Engagement Centre, you acknowledge that your personal information will be treated as described in this statement. 

By placing an order to purchase products from a third party seller via our websites, apps and platforms, you understand that personal information that is necessary to fulfil your order will be disclosed to the third party seller, and that the terms of the third party seller’s Privacy Policy will also apply. 


In this statement, “personal information” means the same as it does in the Privacy Act 2020 (“Privacy Act”). In general terms, this includes any information that can be used to personally identify you. This may include (but is not limited to) your name, age, gender, address, contact details (including phone numbers and email addresses), images of you, your biometric data and financial information, including your payment information. If the information we collect personally identifies you, or you are reasonably identifiable from it (for example, if we combine seemingly anonymous data with other personal information, we hold about you), then the information is considered personal information.


We may change this privacy statement from time to time. Updated versions of this statement will be posted on our website. If we make any significant changes, we will provide you with reasonable notice by informing you through The Sellmyapple website, apps and/or via email. By continuing to engage with us or use our services after any such notice period, you will be deemed to have accepted the updated version of this statement.


We collect personal information from you when you:

Purchase products or services from us in store

We collect:

  • Video footage or still images, where our stores operate video surveillance systems (wherever you see video surveillance systems and/or a sign notifying you “CCTV IN OPERATION” or similar, including in-store and in our carparks).

  • The number plate of the vehicle you have used to visit our store, if that store uses an Automatic Number Plate Recognition (ANPR) system.

  • Details of the products (including clothing and footwear sizes) and services that you have purchased from us or have shown interest in.

  • Payment information and tokenised card data, in order to facilitate the payment for the goods and/or services.

  • Where you have or intend to purchase goods and or services which need to be obtained at a later date (for example, from another store location), or you have purchased an additional warranty or support, we may collect your name, email address, contact number and mailing or street address).

  • If you access our in-store WiFi, we collect your name, email address, marketing opt-in preference, device identifier, device operating system, and your web browser settings. 

Purchase products or services from us online

We collect:

  • Details of the products (including clothing and footwear sizes) and services that you have purchased from us.

  • Details of the products that you have not purchased, but have shown an interest in.

  • Information necessary to deliver those products and services, to respond to your enquiries including your name, email address, contact number, mailing or street address, delivery instructions and recipient details. In the case of in-home services, we may also collect information about your availability and details necessary to provide the service (for example, products being installed).

  • Details of your store preference, for the purpose of fulfilling your click and collect order

  • Payment information and tokenised card data, in order to facilitate the payment for the goods and/or services.

Access, browse, and engage with our websites, apps, and communication platforms
We collect:

  • The content that you access including products, services and information that you searched for and browsed for.

  • Whether you have opened, read or engaged with emails or other communications that we have sent you.

  • The internet protocol (IP) address used to connect your computer or device to the internet, your login information, data on your screen settings and device settings, such as the point and scroll settings of your mouse, web browser type and version, time zone settings, and operating system information.

  • We also collect information about your use or visit, including statistical information about visits to pages on the site, page response times, duration of individual page view, page interaction information (such as scrolling, clicks and mouse-overs) and the paths taken by you to, through and from our websites, apps and communication platforms (including date and time).

  • Where you submit a product review, we collect your nickname, email address and any information that you provide, including your opinion of the product that you have reviewed.

Interact with us through live chat on our websites

We collect:

  • Your name and email address, along with the contents of your message.

Interact with us through any of our membership programmes, or those of our third party partners
We collect:

  • Information about your participation (for example, whether you have opened, read or engaged with emails or other communications that we have sent you, or redeemed offers served to you).

  • Your third party membership identifier (e.g. Flybuys number).

Engage with our Customer Service Representatives in person (including collecting and returning goods)

We collect:

  • Your name and contact information (for example, your email address and/or contact phone number).

  • Information regarding why you have engaged with our Customer Service Representatives (for example, information relating to the return of goods, or a complaint about service).

  • Information you provide to us through customer surveys.

Contact our Customer Service Representatives via phone or email
We collect:

  • Your name, contact phone number and the subject matter of your call (which may be recorded).

  • Your email address and any contact information provided, along with the contents of your email.

  • Information you provide to us through customer surveys.

Complete an application for a product or service
We collect:

  • Your name, email address, contact number(s) and physical address.

  • In certain circumstances (for example where you apply for credit related services), we may also collect your age or birth date, your profession, occupation, proof of identity (such as a driver’s licence number), and credit history, reports and financial information).

Enter promotions that we run or facilitate
We collect:

  • Your name, email address, contact number(s) and mailing and/or street address.

  • Any information that you provide as part of the entry requirements (for example, the receipt or online order number and entry question responses).

Interact with us on social media
We collect:

  • Your social media handle, along with any information that you provide to us.

Collection from publicly available sources and third parties
You acknowledge and authorise us to also collect personal information about you from publicly available sources and third parties, including:

  • Third party companies such as credit reporting agencies, other retailers (for the purpose of preventing criminal behaviour), law enforcement agencies, and other government entities

  • Advertisers including social media platforms (for example, Facebook)

  • Mailing lists

  • Contractors and business partners

  • Suppliers or manufacturers

  • Other businesses within Sellmyapple.

In some cases, we may purchase second party data from any of the categories of third parties listed above.  Where we do so, we seek appropriate warranties from those third parties that they have the necessary consents and authorisations to sell and disclose any personal information contained in those datasets to us for our own business purposes.  Any personal information we collect from third parties for the purposes identified in this statement may be combined with other information we hold about you.


If you choose not to provide us with the personal information described within this statement, then:

  • We may not be able to provide you with the product or services you have requested, either to the same standard or at all

  • We may not be able to provide you with information about products or services that you may want, including information about discounts, sales or special promotions

  • We may not be able to tailor our content, website and communications for your preferences.


A “cookie” is a small text file that is placed on a device when it is browsing a website to enable the host of the website to store information about use of the website by that device. We use cookies and similar technologies (for example, pixels) to:

  • recognise your computer or device and greet you each time you visit our websites, without bothering you with a request to register or log-in

  • keep track of products or services you view, so that we can send you, directly or through third parties, information and advertisements about those products or services or other similar or related products or services from across the Group that we think you may be interested in

  • measure traffic patterns, to determine which areas of our websites have been visited, and to measure transaction patterns in the aggregate

  • research our users’ habits so that we can improve our products and services

  • operate our websites efficiently with a high level of functionality

  • measure the effectiveness of our marketing initiatives

  • learn about your preferences so that we can present you with web content and advertising that is relevant to you

  • measure the number of advertising referrals we have received to our websites from other websites

  • produce data on web traffic and customer web activity through our website or apps

While we use cookies to improve our customers’ on-line experience, if you do not wish to allow cookies then you can choose to disable cookies (for all sites) from within your browser settings. Please note that disabling cookies could affect your on-line experience.


The primary purpose for which we collect information about you is to enable us to perform our business activities and to provide the best possible customer service.

We collect, hold, and use your personal information to:

  • provide products and services to you

  • provide you with information or advice about existing and new products and services

  • manage product or service warranties or guarantees, including product or safety recalls

  • communicate with you and process your requests, including to interact with you via social media

  • manage and enhance our products and services

  • provide you with, operate and manage our membership programmes and those of our third party partners

  • personalise and customise your experience with us and the other businesses within The Sellmyapple and to tailor how we market our products and services to you based on your purchase history and shopping preferences

  • provide you with access to secure areas of our websites and apps

  • provide you with notices regarding updates to your customer experience

  • conduct competitions or promotions, either ourselves or on behalf of selected third parties

  • verify your identity and/or enable you to create and use a payment identity (e.g. through the use of digital wallets)

  • provide to third parties if you have authorised us to do so

  • conduct business processing functions for the operation of our websites or our business, for our administrative, marketing, promotional, planning, product/service development, quality control and research purposes, or those of our contractors or external service providers

  • create aggregated and anonymised datasets of customer derived information for commercial purposes

  • investigate if we have reason to suspect a breach of any of our terms and conditions or any suspected unlawful activity

  • help prevent fraud and unlawful activity

  • link previous actions that you have taken on our websites or in our stores with historic data that we have collected but have not been able to identify as yours. For example, tokenised payment card data and device identification data

  • undertake activities otherwise required or permitted by any law (including the Privacy Act)

Your personal information will be collected by Sellmyapple business to which it was provided:​

  • Limited, in the case of personal information provided to TheMarket or 1-day

Your personal information will be held at 697 Mount Eden Road, Mt Eden, Auckland. It may also be held for us in the data centres, platforms and systems of our third-party service providers, some of which may be located outside of New Zealand.

Your personal information will not be shared, sold, rented or disclosed other than as described within this statement or as required or permitted by any law (including the Privacy Act).


We use personal information to provide you with information or advice about our existing and new products and services or those of other Sellmyapple. We may combine and analyse a range of personal information we hold about you for the purpose of providing a more personalised shopping experience and/or providing more targeted advertising based on your preferences.

If at any stage, you no longer wish to receive these marketing communications you may unsubscribe by using the link in any promotional email, logging into your account and changing your preferences or contacting us at:

 Sellmyapple (

Please note that if you unsubscribe from any of our marketing databases, you may still receive important product and service-related communications from us. You may also still receive marketing material from other retail brands within Sellmyapple or our third party business partners if you have agreed or requested to receive information from those third parties. If you do not wish to receive marketing communications from these other organisations, you must let them know directly.

We will not collect usage data or target advertisements based on the following market categories:

  • Political opinions

  • Membership of a political association

  • Religious beliefs or affiliations

  • Philosophical beliefs

  • Membership of a trade union

  • Sexual preferences or practice

  • Criminal record

  • Health information

Third party advertisers may purchase anonymised information from us to enable them to target particular types of users of our network, for advertisements served both on our network and also on third party websites.

We will not provide any personal information to an advertiser or any other third party without your express consent or in accordance with this statement. However, we reserve the right to collate, provide and sell aggregated and anonymised datasets from customer derived information to third parties for their own commercial purposes, provided that the data contained in those datasets does not specifically identify you or any other individual.  Although we take all reasonable steps to ensure these datasets do not identify any individual, including requiring recipients to comply with all applicable laws in relation to their use of any dataset, we cannot guarantee that a third party will not try to combine the data contained in these datasets with other information that the third party may hold about individuals in an attempt to identify an individual.

If you receive communications from us that you believe have been sent to you other than in accordance with this statement, or in breach of any law, please contact us at


If you are using one of our mobile applications and you have notifications turned on, you are agreeing to accept notifications from us even when the mobile application is not running. Your notification preferences can be configured in the application's settings.



We may share your personal information across businesses within Sellmyapple

  • For the operation of our websites and our business

  • For the specific purpose of fulfilling requests by you

  • To provide products and services to you

  • To undertake customer analytics and insights to better understand our joint customer base, to tailor marketing material and campaigns, to undertake and perform remarketing across our retail brands and paid media platforms, and to develop aggregated and anonymised customer datasets to supply and/or sell to third parties

  • Where we are permitted to under the Privacy Act

  • As otherwise detailed in this statement

Service Providers, Suppliers and Associated Third Parties
Where we engage third parties to undertake services for us or on our behalf, we may provide those third parties with some of your personal information if it is required to fulfil those services and only to the extent required to fulfil those services. Examples of such third party providers may include, but is not limited to:

  • Service providers such as web hosting providers, IT systems administrators, mailing houses, couriers, payment processors, photographic analysers, data entry service providers, electronic network administrators, debt collectors, and professional advisers such as accountants, solicitors, business advisors and consultants

  • Software providers such as customer relationship management and accounting software

  • Suppliers, business partners or joint venture entities or partners who we engage or partner with to perform certain services or functions on our behalf

  • Sponsors, or promoters of any competition that you have entered into that we conduct or promote

  • Specific third parties authorised by you to receive information held by us

We may also disclose your personal information to manufacturers or suppliers of products or services for product warranty or guarantee fulfilment purposes, to facilitate repair of a product or where the manufacturer or supplier has advised that they need to contact you for any issues related to the quality or safety of the product or service you have purchased.

Where we transfer personal information outside of Sellmyapple, we contractually require third parties to take reasonable steps to protect your information against unauthorised use or disclosure in accordance with the requirements of the Privacy Act. In some cases, these third party service providers may be located overseas, for example we store personal information in secure servers based in New Zealand.


In addition to the above, we may disclose personal information:

  • to third sellers to enable them to fulfil orders that you have made via our platforms;

  • to other local retailers, where we reasonably believe that it is necessary in order to protect our staff, customers or property or to assist other businesses to do the same;

  • when it is permitted under the Privacy Act or required by law for legal compliance and law enforcement (including to government agencies with statutory law enforcement responsibilities, and/or to your Internet Service Provider or network administrator);

  • to facilitate court proceedings;

  • enforce or apply our terms and conditions;

  • to protect our or your rights, property, or safety and the rights, property and safety of our users, or others, and where we reasonably believe that disclosure is necessary;

  • to Government agencies with statutory roles enabling them to request data from us include the Police, Inland Revenue and the Ministry of Business, Innovation and Employment.


If we disclose personal information to a third party outside of New Zealand for any of the purposes listed above, and that third party uses the personal information for their own purposes, we will ensure that third party is subject to privacy laws that are comparable to the Privacy Act or is otherwise required to protect the personal information in a way that provides comparable safeguards to those in the Privacy Act. 


We take reasonable steps to protect the personal information that we hold from misuse, loss, or unauthorised access or modification.

Where our stores operate CCTV systems, they ensure that access to CCTV footage is limited to staff who have a legitimate purpose to view and use it.

We retain your personal information only for as long as we need it and we destroy the information we no longer need in a secure manner. CCTV footage is automatically deleted on a regular cycle, though in some cases it may be retained for longer where necessary to investigate an incident or assist the Police to investigate an offence.

If you suspect any misuse or loss of, or unauthorised access to, your personal information, please let us know immediately.


You may request access to any personal information we hold about you at any time by contacting us at

Your request will be processed in accordance with the Privacy Act.

If you make an access request, we will ask you to verify your identity. There may be instances where we cannot grant you access to the personal information we hold. For example, we may need to refuse access if granting access would interfere with the privacy of others, or if it breaches legal professional privilege. If that happens, in most circumstances we will give you written reasons for any refusal.

We may charge a reasonable fee for making your personal information available to you or providing you with copies of it.

If you believe that personal information we hold about you is incorrect, incomplete or inaccurate, then you may ask us to amend it. We will consider if the information requires amendment and will not charge for making any amendments. If we do not agree that there are grounds for amendment, then we will add a note to the personal information stating that you disagree with it. Registered users of our websites and apps can access and update their user details online. We request that you keep your information as current as possible so that we have the most accurate and up to date information available to us.                                                                                                                                       

If you believe that we have breached this statement or the Privacy Act or you have any questions or concerns about this statement, please contact us using the contact information below and provide details of the incident so that we can investigate it.

We have a formal procedure for investigating and dealing with complaints. Once the Privacy Officer receives a complaint the Privacy Officer will commence an investigation with the relevant business unit. The investigator will endeavour to determine the nature of any breach and how it occurred.

We may contact you during the process to seek further clarification if necessary. If a breach is found, the Privacy Officer will escalate the matter to management so that the process can be rectified to help prevent any further breaches from taking place. We will also contact you to inform you of the outcome of the investigation. We will endeavour to resolve all investigations within a reasonable timeframe.

We will treat your requests or complaints confidentially.

You can contact our Privacy Officer by email at or by post at: Sellmyapple 697 Mt Eden Road Auckland 1072

If you consider your query or privacy concerns have not been resolved satisfactorily by us, or you wish to obtain more information on privacy requirements, you can contact the New Zealand Office of the Privacy Commissioner via their website  or free phone at 0800 803 909. Further information about how to lodge a complaint is available on the Privacy Commissioner's website.

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